# Recent-sales notification experiment

This is a blank reporting template, not evidence that TrueProof increases conversions.

- Store and accountable reviewer:
- WordPress, WooCommerce and TrueProof versions:
- Experiment ID and hypothesis:
- Start / planned end / sample requirement:
- Eligibility, assignment unit and allocation:
- Control configuration:
- Treatment: source, identity, look-back, timing, scope and placement:
- Consent, test-traffic exclusions and purchase deduplication checks:
- Minimum worthwhile effect and evaluation method chosen before launch:

| Measure | Control | Treatment |
| --- | --- | --- |
| Eligible assigned visitors | | |
| Unique purchasers | | |
| Purchase rate (purchasers / eligible visitors) | | |
| Revenue | | |
| Revenue per eligible visitor | | |
| Checkout errors | | |
| Mobile guardrail breaches | | |

- Uncertainty / interval / method:
- Assignment or tracking problems:
- Promotions, stock, pricing and other changes:
- Decision: ship / retest / reject / inconclusive
- Reason and next action:

Do not report an external plugin-download click as an installation. Do not report
popup clicks as purchases. A before/after change alone does not establish causation.